Apple CEO Tim Cook is very upbeat about where his company is going. He told investors today that upcoming products will “blow you away.”
Cook also indicated that these aren’t going to be just more of the same. Apple is branching out.
The executive didn’t use his speech during today’s annual Apple shareholders meeting to making any specific revelations. Instead, he talked about “planting seeds.”
And he’s feeling very positive about the fruit these will eventually bear. Cook said he’d “never been more optimistic” about Apple’s future.
Some short-term plans
Cook was a little more open about what to expect in the near future. In talking about the Apple Watch, Cook said they’re “pulling the string between wellness and health.” He mentioned the ECG in the latest version, but also the exercise tools built into this wearable. More health-related features are likely going forward.
He said there’s a “long, great roadmap of fantastic” products in its category that includes both Apple Watch and AirPods. An improved version of this company’s wireless earbuds are expected very soon.
In a bit of good news for laptop fans, Apple’s CEO says they’ve made lowering the cost of the latest MacBook Air a goal. It currently starts at $1,199, after replacing an earlier model that started at $999.
After one investor complained that he couldn’t transfer a movies off his iPad Pro via the USB-C port, Apple’s SVP of Software Engineering Craig Federighi stepped in to say that new functionality is coming, but he wouldn’t get any more specific. This could be a hint that this fall’s iOS 13 will include more robust file management capabilities. something users have been asking for.
What’s over the horizon?
Apple’s executive team is hardly going to use a public shareholders meeting to discuss the unannounced products that Tim Cook was obliquely referring to. Still, there have been enough leaks that we already know what they’ll be, at least in broad terms.
One of Tim Cook’s “seeds” being germinated is a video-streaming service to compete with Netflix and Hulu. Apple has been paying to have TV shows and movies produced for months, but has so far kept quiet about its plans. That could change later this month.
A long-term project is a self-driving car. Development of this hit a speed bump recently, but the company still has thousands of people working on it. A shipping product is likely still years away, though.
Apple allegedly has a secret team developing a set of augmented reality (AR) glasses. These would take advantage of the ARKit development tools that have been part of the recent iOS versions. When this seed will burst into flower is unknown.